Branding the Equal Rights Heritage Center

October 4, 2019

TGW is honored to have been tasked with developing the brand identity and strategy for the Equal Rights Heritage Center. When you first step into the Center in Auburn, NY, you will see the thread connecting the past, present, and future of human rights. Their "Seeing Equal Rights Exhibit", housed in the strikingly modern building, honors New York’s human rights history with interactive displays that highlight key humanitarian figures and events. These values are not only honored in the Center itself but also the City of Auburn as a whole.

There was no lack of inspiration to pull from as TGW built a brand for the Equal Rights Heritage Center. Possibly the most iconic feature of the space is the Harriet Tubman statue that watches over their exterior. Harriet holds a lantern, rich with symbolism, that TGW wanted to represent through the brand.

The lantern is a symbol for lighting the way, both in discovering our country's history and in establishing our future. As a logo, it recognizes the Center as the gateway to Auburn and also a beacon of hope for equality.

TGW is proud to be a part of this project and the work the City of Auburn is doing to share our history and inform our future. To learn more about the Center, and see the new brand in action, check out their brand spankin new website designed by yours truly.

Visitor Experience Manager, Courtney Rae Kasper reveals new logo at press release in September

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