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#WHATIF

July 3, 2018

February 14, 2018 will always be remembered as a day of national anguish, but it in our grief and pain we found grit, determination, and the power to make sure we never have another February 14, 2018 ever again. As much that day took from us, it was also a day of reclamation.

It was the day we reasserted our right to raise our voices louder than ever against gun violence. It was the day when thoughts and prayers were no longer enough, and we demanded policy, action, and real change. It was the day when we were forced to pay attention to gun violence in a way we never really had to before.

All of this was made possible because of the Parkland student survivors, who refused to remain silent victims. Their courage continues to inspire our nation and drive the ongoing conversation on gun control – because enough is enough.

As a company – and perhaps more importantly as fathers, mothers, and staunch supporters of gun control – TGW Studio was honored to contribute our skills and experience to the #WHATIF campaign.

Founded by noted portrait photographer Jeff Vespa, #WHATIF is a movement that highlights the enormous power found in storytelling and sharing our truth. Vespa began filming #WHATIF videos one week after the Parkland shooting in support of the movement. The first video, featuring Jaclyn Corin, garnered over 6 million views in 24 hours. Since then, the campaign has shared over 40 videos which have been viewed by millions across the globe.

Creating a platform for the #WHATIF campaign’s content increases its accessibility, visibility, and influence, allowing even more stories to be told and more voices to be heard. It will also help to support the changes necessary to put an end to gun violence, such as encouraging voter registration.

Though we lost 17 young, bright lives that day, we gained millions of voices that are fighting to make sure we never have to lose another life to gun violence. We’re extraordinarily resilient; we always have been and we always will be.

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