case study

1% For The Planet

Digital Media & Ad Solution for a Global Movement

We built the official 1% for the Planet digital advertising program & platform that opens the door for any 1% business member to highlight their partnership with a non-profit and count those advertising dollars toward part of their revenue financial commitments.

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A unique challenge that required an out-of-the-box solution.

TGW strategized, built, and designed a digital platform to provide business members with a streamlined solution for their needs.

100% Committed

 

TGW remains the exclusive execution partner for the program, working in collaboration with the 1% for the Planet team and some of the top social impact publishers in the world, including Grist, Mother Jones, Mother Earth News, and more.

Launched in late 2017, the program has already resulted in over 12 million collective impressions to date, with a high level of growing interest month-over-month, greatly increasing the exposure of the network’s social impact and overall movement.

over 12 million collective impressions to date

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