Culture, Tourism & Arts

Purpose-Driven Marketing that Drives Cultural Impact

Bringing people together is what drives these organizations. We help them connect with their communities through creative strategies that stay true to who they are and what they stand for. Every campaign is designed to be accessible, inclusive, and authentic, helping their brands become must-see experiences in the communities they serve.

Harriet's Lantern Trail

This campaign centered PR efforts around the 200th anniversary of Harriet Tubman’s birthday, and identified targeted media outlets to raise awareness of Auburn NY, and celebrating Harriet Tubman’s legacy. Brand identify for the biccentenial was created by TGW Studio, and efforts included publicizing events, exhibits, and local tourist destinations.

Seneca Park Zoo

Web Design
Web Development
Digital Ad Strategy
Copywriting
Creative Strategy
Video
Photography
Social Media Campaign Management
Print Development
Advertising Programs

Seneca Park Zoo, accredited by the Association of Zoos and Aquariums (AZA) since 1979, has maintained this prestigious status for over four decades, underscoring its commitment to excellence in animal care, conservation, and education.

Welcoming over 400,000 visitors annually they continue to prioritize inclusivity and accessibility and collaborating with organizations such as AutismUp.

Seneca Park Zoo is the most impactful, conservation organization in the region and we’re fiercely proud to be strategic partners highlighting their critical work.

Ibero-American Action League

Akwesasne and the Saint Regis Mohawk Tribe Brand Strategy and Web Development

Akwesasne, a cross-border region in NY and Canada, is home to the Saint Regis Mohawk Tribe. Akwesasne Travel partnered with TGW Studio to evolve their increase brand presence, and redevelop their website. The previous website conveyed a high degree of visual complexity, with a user experience not sufficiently representing Akwesasne’s authenticity and natural aesthetic. TGW Studio transformed it with a human-centered, accessible and attractive experience, with a flexible and approach backend for staff.

The new branding and platform position Akwesasne as a leader in indigenous tourism and entrusted TGW Studio to understand its unique and sensitive needs, prioritizing representation over trendy travel waves.

The Equal Rights Heritage Center Strategic Partnership and Brand Development

TGW Studio was selected as the official marketing partner for the NYS Equal Rights Heritage Center, an interactive visitor center and equal rights destination located in Auburn, NY. The Center itself and its visual identity drive visitors to the City of Auburn and its growing attractions in arts, entertainment, food & beverage, and culture—as well as to its unmatched equal rights historical venues and landmarks, including the Harriet Tubman National Historical Park, William Seward House, and many more.

Brave Brews Event Branding and Campaign Activation

Drawing nationwide attention, Brave Brews is named one of the top 10 beer festivals in the US, celebrating women and non-binary individuals within the craft beverage industry. TGW Studio partnered with the festival to conceive the festivals brand development, campaign creative strategy all in an effort to represent and uplift women working in the (very) male-dominated craft beverage industry.

Tubman Bicentennial

Urban Sketchers

A global nonprofit organization dedicated to elevating the artistic, storytelling, and educational value of location drawing, promoting its practice and connecting people globally who draw on location.

Features and Functionalities

International experience. Included human translation, Deep-L translation, map-based member directory, and localization, presenting translated content for users based on browser setting and geolocation. Successfully migrated thousands of visual articles.

Auburn Pride + Roc Image Out Fest

In collaboration with ImageOut, TGW Studio created a suite of assets to support their 2024 Pride Film Fest. From social media graphics and posters, to festival badges and buttons, TGW Studio ensured that branding spoke to ImageOut’s mission, creative direction and vision for the event.

Sound on Film

So, What's On Your Mind?

Whether you need a new brand, website, marketing strategy, or just a few talented creatives in your corner, we’re here to help. Use the form below to get in touch.