Health, Wellness & Human Services

Strengthening Communities Through Social Impact Marketing

We know how hard our partners work to build healthier and stronger communities. They are advancing education, promoting wellness, advocating for mental and emotional health, and driving change that truly matters. We help make that impact even bigger with creative storytelling and strategic campaigns that connect them with the people they serve and inspire action.

Center for Youth

TGW Studio loves being a strategic partner with the Center For Youth, an organization offering temporary & transitional housing, crisis nursery and infant services, school-based counseling, street outreach, and other vital services to the Rochester area. Near and dear to TGW Studio is The Arnett House program, a youth shelter servicing LGBTQ and trafficked youth. TGW worked with the Center for Youth on this project to develop a fresh web experience, both for the public and staff.

New York State Trauma-Informed Network & Resource Center

Branding
Marketing Strategy
Outreach and Promotion
Creative Strategy
Photography
Video
Comprehensive Marketing Mix

TGW Studio partners with the New York State Trauma-Informed Network and Resource Center (NYS TINRC) creating a memorable brand, and a robust outreach and marketing strategy for the new organization. NYS TINRC has steadily expanded its network and we work to make them an informative and accessible resource for all New Yorkers, regardless of background.

Keep NY Covered

TGW Studio partnered with the Keep New York Covered (KNYC) campaign to deliver a 15-month statewide effort focused on clarity, trust, and access. We created inclusive, culturally relevant messaging and worked through trusted networks. From faith-based and immigrant organizations to rural and LGBTQIA+ advocates, ensuring information reached communities most at risk. The campaign’s priority was straightforward: help New Yorkers check their enrollment status and re-enroll to maintain coverage.

Results

9,000+ engaged leads took steps to renew coverage
475,000+ digital impressions delivered
400 engaged businesses amplified messaging
3M+ total impressions statewide

Partnership for Ontario County, NY

TGW partnered with Ontario County to promote their programs and several coalitions. Through compelling creative, paid media, website development and more, we focused on empowering their community work in wellness, education, and many other community initiatives. Getting information into the right folks’ hands was a critical component. Communications strategy centered around their critical coalitions: Suicide Prevention, Substance Abuse, and Veteran’s Coalitions.

Safer Sex Feels Best Campaign

TGW Studio had the honor of partnering with Planned Parenthood CWNY to help with advertising their AIDS/HIV testing and awareness campaign to reach low-income individuals, communities of color, immigrants, and LGBTQIA+ people in Onondaga County and in Syracuse, NY.

Rae: Public Awareness Campaign

RAE (Resources for Abortion Education) is an extension of Planned Parenthood of Central and Western New York, offering comprehensive reproductive healthcare and support. TGW Studio is proud to partner with Planned Parenthood to further abortion access through an interactive, educational, easy-to-use website that answers abortion-related questions and appointment expectations. Visit raecanhelp.org today.

Planned Parenthood Hudson Valley

TGW Studio is proud to partner with Upper Hudson Planned Parenthood (UHPP), serving the Albany, Hudson, and Troy communities of New York. This partnership aims to advertise UHPP’s free HIV and Hepatitis-C testing, regardless of insurance. TGW Studio helped to get the word out with a quick and to-the-point motion graphic video.

Restore: Sexual Violence Campaign Support

TGW collaborated with the RESTORE partners to create outreach materials to raise awareness of their services for sexual assault survivors. The challenge, as it often is, was to create something eye-catching that resonates, while being sensitive and intentional of the topic at hand. Needing to speak directly to survivors, while also being general enough for a wider audience to understand. TGW Studio applied a human-centered approach and utilized abstraction and empathy, finding that even a simple circle can resonate.

TogetherNow

Web Design
Web Development
Branding
Strategic Communications
Public Relations
Creative
Video

TogetherNow builds technology for good, helping communities reimagine health, education, and human services with equity and people at the center. TGW Studio and TogetherNow’s strategic partnership includes supporting their public launch, web development, communications strategy, and creative storytelling together to put human-centered design into action, highlight representation, and amplify impact. Best of all, it’s not just great work, it’s great work with friends.

So, What's On Your Mind?

Whether you need a new brand, website, marketing strategy, or just a few talented creatives in your corner, we’re here to help. Use the form below to get in touch.