Non-profits, Economic Development, and Education

Purpose-Driven Marketing that Mobilizes Communities

These organizations are on a mission to change the game, and they do it with heart, strong values, and a clear vision for bettering their communities. We help them connect, engage, and activate supporters every step of the way, through social impact marketing that amplifies their voice and spreads their mission further.

Highland Planning

TGW Studio lead a brand refresh and website redesign for Highland Planning, an urban planning firm that collaborates with municipalities, government agencies, developers, the community, and other stakeholders to help shape and enhance the built environment in the Rochester NY area and beyond.

The Commissary

The Commissary of Western NY serves aspiring food entrepreneurs from BIPOC, immigrant, low-income, and other marginalized communities who often face barriers to starting and growing businesses. Many possess rich culinary skills but lack access to workforce education, training, commercial kitchen space, and business networks. TGW Studio worked with the Commissary to engage with the community and build a marketing strategy to increase brand awareness. From web design and social impact report development to tailored educational and workshop materials, TGW help refine Commissary’s offerings to those just starting their workforce journey.

The Partnership for Ontario County and Coalitions

TGW partnered with Ontario County to promote their programs and several coalitions. Through compelling creative, paid media, website development and more, we focused on empowering their community work in wellness, education, and many other community initiatives. Getting information into the right folks’ hands was a critical component. Communications strategy centered around their critical coalitions: Suicide Prevention, Substance Abuse, and Veteran’s Coalitions.

Ontario County Suicide Prevention Campaign

TGW developed a simple campaign message to spark a community conversation around wellness, mental and behavioral health that inspires Ontario County community members in need to talk about their challenges and access supports. With new web creation and a robust digital campaign, TGW Studio was able to speak to underserved populations, veterans, LGBTQ+ community members and other Ontario County community members.

Auburn Industrial Development Authority Place Branding

TGW Studio partnered with the Auburn Industrial Development Authority (AIDA) in New York State to craft a compelling place-based brand that highlights the charm and historical roots of Auburn, New York. Through a thorough understanding of Auburn’s unique economical attributes, we worked to develop a brand identity making the local community proud and potential investors and businesses looking to take root.

Reentry Association of Western New York

With a new building, leadership and forward momentum, the Reentry Association of Western New York was ready to communicate with the region’s stakeholders, media and first and foremost, the direct clients and families that will benefit most from their rentry services.

TGW supported RAWNY in disseminating this message to the right people in the right places, as well as developing a refreshed logo, color palette, typography, print materials and key messaging statements

Gandhi Institute for Nonviolence

The M.K. Gandhi Institute for Nonviolence’s website serves as a platform for education, community engagement, and support, effectively aligning with its mission to foster nonviolence and social justice.

H20 and the Stormwater Coalition of Monroe County Campaign Rebrand

TGW Studio partnered with Causewave, and Monroe County to redesign and rebrand the H2O Hero logo, and develop cohesive signage for the Greater Rochester area. The updated logo reflects a more modern day approach, thoughtful to representation and the community the coalition serves. The creative process was deeply rooted in understanding the initiative’s inclusive, community-driven mission while maintaining brand recognition and encouraging local water stewardship.

TogetherNow

Web Design
Web Development
Branding
Strategic Communications
Public Relations
Creative
Video

TogetherNow builds technology for good, helping communities reimagine health, education, and human services with equity and people at the center. TGW Studio and TogetherNow’s strategic partnership includes supporting their public launch, web development, communications strategy, and creative storytelling together to put human-centered design into action, highlight representation, and amplify impact. Best of all, it’s not just great work, it’s great work with friends.

Rochester Monroe Anti Poverty Initiative

Social Impact Report
Social Media Strategy
Marketing
Creative Strategy
Creative Execution
Web Design
Web Development

Much of New York state is at an inflection point when it comes to poverty and understanding what it actually takes to foster change. Western NY is no exception, and the RMAPINY team is bringing to light the impacts of poverty across our community so we may continue to move in a positive direction.

Our long standing, strategic partnership includes showcasing their momentum within community, encouraging greater involvement and ultimately changing the lives of those experiencing poverty. This recent body of work was visualized through the development of their Unity Agenda, which is their strategic plan to educate and share with the region the concept and needed steps of Upward Mobility. TGW Studio is proud to work alongside this important community initiative.

READY Organization Strategy and Brand Development

TGW Studio led a comprehensive brand refresh in partnership with the organization, “Rochester Education and Development for Youth, Inc.” (READY) to increase brand presence and raise brand awareness to potential donors and institutional partners about the organization’s dedication to quality education for youth. TGW Studio also refined READY’s digital presence with a fresh approach, improving copy and content placement to better convey READY’s goals and needs, as well as improving SEO. To elevate the overall experience, the team built a new site, ensuring improved functionality for stakeholders and potential funders.

Women's Foundation of the Genesee Valley

When the Women’s Foundation of Genesee Valley (WFGV) appointed their new director, Krystle Ellis, it ignited a new journey. With an emphasis on bettering the lives of women and girls in the Rochester community, TGW Studio had the opportunity to refresh and refocus the foundation’s brand, mission, and vision through inventive photography and videography.

Rochester City Soccer League

Rochester City Soccer League shoots and scores! This not-for-profit organization is a free year-round opportunity for kids, teens, and adults ages 4-23 to learn soccer, work as a team, and develop helpful networks.

So, What's On Your Mind?

Whether you need a new brand, website, marketing strategy, or just a few talented creatives in your corner, we’re here to help. Use the form below to get in touch.